Mobile App Development

To start with something appealing and powerful enough to perform the way you expect, you have to make sure your project is one of a kind or differentiates in the best way to cover more needs than analogs. That’s why you need to discover your niche and find your unique value proposition. This is the perfect moment for a discovery phase if you are starting a brand new business or business analysis if you have scaled and are growing already. Having done those, it’s time for numbers and your mobile strategy. Here we determine the return on investment (ROI) and set the budget. Together, we explore the market, form user personas, and think of how we will match your project with your customers — promotion strategy — and the ways to expand and scale.

What’s inside your application? You definitely know, but you don’t have to take into account every single detail yourself. Our experienced technical writers will help you express your idea in technical documentation, describing carefully every layout, making it work smoothly and intuitively. While planning every slide of your application, we prospect future growth opportunities and improvements. At this discovery phase, we add value for your future customers, making your app easy to use.

At this stage of mobile application development, you can already see its visual representation and correct any misconceptions or imperfections. The prototype steps include: Sketch of the app, visualizing what the app will look like, the logic, number of pages, and the way they interact; Wireframes creation, which shows the draft of the app structure; Clickable prototype, which can help you find logical breaks as well as technical inconsistencies. It’s crucial to correct them before the launch; App skins creation: you already have the wireframes put together and can look at the product.

Custom mobile app development services consist of two parts: front-end development and back-end development. Mobile app front-end development is responsible for the screen design for all possible mobile layouts and integrations with the back-end. In other words, this is the stage where everything your final customers will see and interact with on your app is being created. The main goal is to make it work smoothly and provide value for the users. Mobile app back-end API development brings the users to the results they expect through server and database, business logic, retrieval, and API layer. This stage of the mobile app development lifecycle connects the front-end of the app to the database and server to collect and provide information. Read more about the development process in our case for the client.

There’s one thing you can be sure about: you don’t exactly know what device your customer is using while using your application. Whatever this device is, your mobile app has to work properly to get your client to their desired outcome. So the quality assurance stage is inevitable to make sure the application is compatible with different operational systems, screen sizes, and platforms. During this stage, the app is released to a few actual users to get feedback and beta test the navigation performance, buttons, etc. Also, at this stage, we check safety of mobile applications to ensure your clients’ personal information is protected.

When you complete the custom mobile app development and testing stages, and everything works correctly, it’s time to market and launch your mobile app to your customer base. Whether you publish your application on the Apple Store or Google Play Market, you have to follow strict rules and regulations, and your application has to comply with them. To get your app approved without issues, you need a reliable and experienced developer. Once the app successfully appears on the market, you need to have a marketing campaign.

To get your mobile app to work fluently and flawlessly and remain at the top of your users’ list, you should have reliable support to fix every minor bug and improve performance constantly. Custom mobile app development services by Geniusee are always there for you.